Hello, my name is

Jon Lunceford

I am aSports and Digital Media Professional
Based in Birmingham, AL and serving the southeast, Jon has worked with numerous major media groups across the country. Now he serves as the Assistant Athletic Director at Homewood HS - bridging technology and social impact while shaping the future of sports, entertainment and marketing.
<b>Jon</b> Lunceford
  • 15+ Years of Media Experience
  • 100+ Clients helped
Digital Media

Current Projects

High School Sports
Homewood High School
Jon currently serves as the Assistant Athletic Director for Homewood High School, helping to oversee the branding, media, and public outreach for all Patriot athletic programs. He manages social media, gameday operations, and storytelling to promote our athletes, engage the community, and strengthen the Homewood Athletics brand.
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Non-Profit
Under the Lights Foundation

UTL was created to help give students everywhere the chance to find their own spotlight, to ensure that everyone has the chance to participate in athletics, fine arts or any other activity, regardless of financial status.

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Creative Agency
L+L Creative

L+L Creative is an integrated media and marketing company reshaping how businesses and communities connect in Birmingham through strategic digital marketing, content creation, and unique experiences. 

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High School Sports
ALPreps

ALPreps is a site dedicated to Alabama high school football and is most known for it's in-depth bracketology throughout the season. The site also features live scores, updated schedules and standings and more!

Visit ALPreps
Projects

Resume

my Story
Education
University of Alabama
BA in Communications
Graduated in 2011

Served as online editor of the Crimson White where we won the Columbia Scholastic Press Association Gold & Silver Crown awards, also won the SPJ Mark of Excellence award.

Rutgers University

Dual enrolled at Rutgers to study sports journalism in a different market while at Birmingham-Southern. Served as beat writer for the former Yankees Double-A affiliate Trenton Thunder.

Birmingham-Southern College

Played football for the Division 3 Panthers from 2007-2008, also served as sports writer for The Hilltop.

Homewood High School
High School
Graduated in 2005

Played football for the Patriots, winning two state titles (2002/2004) and was a member of the award winning Network show choir.

Select Previous Experience
Homewood High School
Assistant Athletic Director
July 2025 - Present
As Assistant Athletic Director for Communications & Social Media at Homewood High School, I oversee the branding, media, and public outreach for all Patriot athletic programs. I manage social media, gameday production, and storytelling to promote our athletes, engage the community, and strengthen the Homewood Athletics brand.
Under the Lights Foundation
Executive Director/Founder
2017-Present

The Under the Lights Foundation is a registered 501(c)(3) non-profit, which was created to help give students everywhere the chance to find their own spotlight – whether on the field, court, stage, mat or anywhere in between. Our foundation was created to ensure that everyone has the chance to participate in athletics, fine arts or any other extracurricular activity, regardless of financial status or any other issue that would hinder a student from participating in an activity that they love.

L+L Creative
President/Founder
2024-Present

Own and operate L+L Creative, an integrated media and marketing company reshaping how businesses and communities connect in Birmingham and beyond through strategic digital marketing, content creation and unique experiences.

Disrupt Media
Digital Operations Manager
2021-2024
Initial investor, owner and founder of the company and oversaw digital operations for DBL Down/Disrupt Media. This included the flagship show The Next Round, and managed programming, traffic, digital media, engineering, IT, helped with ad sales and more. Helped to craft and implement short and long term goals, objectives and operating procedures for analytical and financial success.
Cumulus Media / WJOX 94.5
Digital Sales/Content Manager/On-Air Host
2014-2021

Responsible for all digital content and sales within Cumulus Birmingham. Handled web design, social media and graphic design for our Birmingham based radio stations and select Westwood One events. Also served as a daily on-air host on WJOX 94.5.

AL.com
Social Media Producer
2014

Worked as a key member of the Audience Innovation team, creating content and handling site and mobile app functionality along with other digital operations with a focus in social media for AL.com and other properties within Alabama Media Group.

iHeartMedia
Executive Producer
2014

Served as executive producer for multiple morning radio talk shows for the Birmingham market.

Cox Media Group / Summit Media
Digital Content Director/On-Air Talent
2011-2013

Oversaw all digital content, web design and social media, along with helping with digital sales and promotions for CMG's Birmingham based radio stations. Hosted daily content on ESPN 97.3 The Zone.

Samsung Electronics
Brand Manager
2010-2011

Branding position with Samsung, developing a promotional campaign for a new line of solid state drives (SSD) via online, print, and broadcast. Served as a spokesperson at trade shows such as E3 and CES, and traveled to various events to help promote the product as a tool for design and gaming.

Experience

Contact Me

Let’s Talk
Location
Birmingham, AL
Freelance
Available Right Now
Phone
205-379-8189‬

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