Zookery was created in conjunction with Cox Media Group in Birmingham, AL to serve as a platform for personalities in the radio market to have a new digital avenue to express themselves via blogs, videos, photos, and more. What originally started as an idea to be a news site, the idea evolved to become a blogging site. CMG in Birmingham didn’t have a strong digital plan moving forward, so the site was created as a way to try and grow the company’s digital portfolio.

Zookery became home to many bloggers from popular radio stations such as 104.7 WZZK, 95.7 JAMZ, 97.3 The Zone and more.